Key Takeaways
- • If you only post educational "How-to" guides, you will be respected but ignored by the masses. If you only post broad motivational quotes, you will be popular but broke. If you only pitch your services, you will be blocked. The Secret: A balanced diet. You need a strategic mix of content to move strangers from "Who is this?" to "Where do I sign?". We call this the 70-20-10 Rule.
The Content Ecosystem
A funnel diagram. Top wide section (70% - ToFu), Middle section (20% - MoFu), Bottom narrow section (10% - BoFu).
The Bridge: Lead Magnets
You can't just ask for marriage (Sales) on the first date (ToFu). You need a bridge.
Lead Magnets are high-value resources (PDFs, Templates, Video Training) you give away in exchange for a "Hand-raise" (a comment or DM).
- Why they work: They qualify the lead. Only a person interested in "Solving X" will download a "Guide to Solving X."
- Where they fit: Usually in MoFu or BoFu posts.
| Funnel Stage | Content Idea (Copywriter Niche) | The Psychology |
|---|---|---|
| **ToFu (Reach)** | "Stop writing like a robot. AI won't replace writers; it will replace lazy writers." | Controversial, broad appeal. Attracts anyone interested in AI or writing. |
| **MoFu (Trust)** | "How to write a Landing Page in 20 minutes (My Step-by-Step Template)." | Specific utility. Proves you know your craft. Gets "Saves." |
| **BoFu (Sales)** | "Case Study: How we increased conversion by 40% for [Client Name]. Link to calendar in comments." | Social Proof + Direct Ask. Converts the trust into a meeting. |
The CreatorHub Advantage: The Campaign Agent
The hardest part of this strategy is planning it. Most people default to posting random ToFu because it feels good to get likes. CreatorHub forces you to stick to the strategy.
1. The Auto-Calendar:
- Action: Open the Campaign Agent.
- Select Goal: Choose "Growth" (Heavy ToFu) or "Sales" (Heavy BoFu/MoFu) depending on your current business need.
- The Magic: The Agent will generate a 4-week calendar that automatically balances these ratios.
2. Success Prediction:
- Action: Before you write a BoFu post, ask the AI: "What is the probability of engagement for this topic?"
- Insight: If the probability is low (which is normal for sales posts), the AI might suggest: "Add a client testimonial image to increase trust."
Actionable Steps (Homework)
The Content Audit
Look at your last 10 posts. * If 10/10 are educational/sales You are boring (Low Reach). * If 10/10 are broad quotes/stories You are a "Influencer" (Low Revenue). * *Goal:* Adjust your next 10 posts to fit the 7/2/1 ratio.
Define Your Pillars
* Pick 3 broad topics for ToFu (e.g., Remote Work, Productivity, Mindset). * Pick 3 specific topics for MoFu (e.g., SEO technicals, Copywriting frameworks, Tool reviews).
Setup the Planner
* Open CreatorHub Kanban Planner. * Create 3 columns or tags: "ToFu," "MoFu," "BoFu." * Draft one headline for each column right now.
Resources & Downloads
The 30-Day Content Calendar (70-20-10 Pre-filled)template
The 30-Day Content Calendar (70-20-10 Pre-filled) resource
10 High-Converting Lead Magnet Ideas (That take <1 hour to make)guide
10 High-Converting Lead Magnet Ideas (That take <1 hour to make) resource
ChatGPT Prompt to generate ToFu/MoFu/BoFu ideas from one topicprompt
ChatGPT Prompt to generate ToFu/MoFu/BoFu ideas from one topic resource