Writing a Killer "About" Section — The Storytelling Framework

The "About" Section Mistake

If your bio starts with "I am a [Job Title] with 10 years of experience in...", you have already lost them. That is a resume.

The Goal: To make the reader say, "This person understands my problem better than I do."

The 4-Part Storytelling Framework

We use a structure that mirrors the "Hero's Journey" but keeps it business-focused.

1. The Hook (The "Call Out")

Grab attention by calling out your target audience or their specific pain.

• Example: "Are you a SaaS Founder stuck at $10k MRR, wondering why your product isn't selling itself?"
• Example: "I used to think that working 80 hours a week was the only way to succeed. I was wrong."

2. The Struggle (The "I Was There" Moment)

Empathy builds trust. Briefly share your backstory or the specific challenge you overcame. This proves you aren't just a theorist; you are a practitioner.

• Example: "In 2019, I launched my first startup. It failed. I lost $20k and my confidence because I didn't understand sales."

3. The Transformation (The "Epiphany")

How did you solve it? What changed? This establishes your methodology/authority without bragging.

• Example: "Then I stopped chasing 'hacks' and started building systems. I spent 6 months dissecting the sales processes of Unicorn companies. I built a framework called the 'Authority OS'."

4. The Mission & Offer (The "Who I Help Now")

Pivot back to the reader. Because you went through that, you now help them avoid it.

• Example: "Now, I help B2B Founders skip those 2 years of failure. I install the same sales systems into your business in 90 days."

5. The CTA (Call to Action)

Tell them exactly what to do.

• Example: "Want to see the system? Check the Featured Section for my free case study, or DM me 'SCALE' to chat."