Academy/Content Creation Mastery

How to Define Your Content Pillars

Build a sustainable content strategy with 3-5 core pillars that position you as an expert.

CreatorHub TeamCreatorHub Team
6 min read
February 5, 2024

TL;DR — Key Takeaways

  • Content pillars are 3-5 core topics you consistently create content about
  • They should intersect your expertise, audience needs, and business goals
  • Rotate between pillars to maintain variety while building authority
  • Document your pillars and create a swipe file for each

What Are Content Pillars?

Content pillars are the foundational topics that define your personal brand on LinkedIn. They're the themes you return to consistently, building deep expertise and recognition.

The Content Pillar Framework

Your pillars should sit at the intersection of:

  • Your Expertise: What you know deeply
  • Audience Needs: What problems they face
  • Business Goals: What drives revenue

Examples by Industry

SaaS Founder:

  1. Product-led growth strategies
  2. Remote team leadership
  3. Fundraising lessons
  4. Customer success stories

Marketing Consultant:

  1. LinkedIn growth tactics
  2. Content repurposing
  3. Personal branding
  4. Agency insights

How to Use CreatorHub for Pillars

The Campaign Agent automatically rotates between your defined pillars, ensuring balanced content coverage while you focus on quality.

Exercise: Define Your Pillars

  1. List 10 topics you could talk about for hours
  2. Circle the 5 that your target audience cares about most
  3. Narrow to 3-4 that align with your business goals
  4. Create a swipe file of ideas for each pillar
strategycontent-pillarsplanning