Key Takeaways
- • The biggest killer of LinkedIn growth isn't bad content; it's inconsistency.
- • If you wake up every morning asking, *"What should I post today?"*, you have already lost.
- • You rely on willpower, which runs out.
- • The solution is to separate Planning (Strategy) from Writing (Execution).
- • In this lesson, we will build a predictable content machine using the Campaign Agent.
The "Sunday Strategy" System
Amateurs write posts one by one. Pros build Campaigns.
Instead of thinking day-to-day, we think in Weekly Sprints.
The Workflow:
- Brainstorm (15 mins): Dump raw ideas without judging them.
- Select & Map (15 mins): Pick the best ideas and assign them to the 70-20-10 framework (Lesson 2.2).
- Drafting (45 mins): Write the rough drafts.
- Editing & Scheduling (15 mins): Polish and queue them up.
By doing this once a week (e.g., Sunday evening or Monday morning), you free up your mental energy for engagement and sales during the week.
The 3-Layer Calendar Structure
Your calendar needs to operate on three levels to be effective:
1. The Monthly "Theme" (The North Star)
Pick ONE core topic or offer to focus on for the month. This keeps your messaging tight.
- Example: "This month is all about SaaS Churn Reduction."
- Why: When you go deep on one topic for 4 weeks, you become the authority on it.
2. The Weekly Mix (The Rhythm)
This is where we apply the 70-20-10 Rule. A typical high-performing week looks like this:
| Day | Funnel Stage | Content Type | Goal |
|---|---|---|---|
| **Mon** | **ToFu (70%)** | Personal Story / Motivation | High Reach (Start the week strong) |
| **Tue** | **MoFu (20%)** | "How-To" Carousel / Text | Authority & Saves |
| **Wed** | **ToFu (70%)** | Contrarian Take / Industry Trend | Engagement / Debate |
| **Thu** | **BoFu (10%)** | Client Win / Case Study | **Sales / Leads** |
| **Fri** | **MoFu (20%)** | Listicle / Tool Review | Value / Reposts |
| **Sat/Sun** | **Optional** | Personal / Lifestyle | Human Connection |
The CreatorHub Advantage: The Campaign Agent
Stop using spreadsheets. The Campaign Agent is your personal strategist.
1. The Auto-Calendar Generator:
- Action: Go to the Campaign Agent tab.
- Input: Set your Monthly Theme (e.g., "AI Marketing") and your Goal (e.g., "Authority").
- Magic: The AI will populate a calendar with specific post ideas tailored to that goal, ensuring you don't miss the 70-20-10 balance.
2. The Kanban Planner:
Visualizing your workflow reduces anxiety.
- Columns:
IdeasDraftingReady to SchedulePublished. - Action: Drag and drop cards. Seeing a full "Ready to Schedule" column gives you peace of mind.
3. Success Prediction:
- Feature: Before you commit to a topic, the AI analyzes past performance to predict: "High probability of engagement" or "Low probability." This helps you kill bad ideas before you write them.
Examples: A "Theme" in Action
Theme: "Remote Leadership"
- Mon (ToFu): "Why I fired my best employee (They refused to turn on their camera)." [Controversial Hook]
- Tue (MoFu): "5 Tools to manage a remote team without micromanaging." [Carousel]
- Thu (BoFu): "We just helped Company X save 20 hours/week with our Remote OS. DM me 'REMOTE' for the case study." [Direct Offer]
Actionable Steps (Homework)
Pick Your Theme
Decide what you want to be known for *next month*. Write it down.
The "Brain Dump"
Open the CreatorHub Kanban Planner (or a notepad). Set a timer for 10 minutes. Write down 10 headlines related to your theme. Do not critique them yet.
Assign the Slots
Drag your 5 best headlines into the Monday-Friday slots on the calendar. Ensure you have at least one BoFu (Sales) post on Thursday.
Schedule Time
Block out 1 hour on your actual Google/Outlook calendar for "Content Creation" this Sunday.
Resources & Downloads
The "Sunday Strategy" Worksheettemplate
The "Sunday Strategy" Worksheet resource
The Weekly Content Mix (Printable PDF)checklist
The Weekly Content Mix (Printable PDF) resource
ChatGPT Prompt to generate 30 days of content themesprompt
ChatGPT Prompt to generate 30 days of content themes resource