The 3 Lead Stages — Cold, Warm, Hot (Nurture Strategy)

The Nurture Framework

You need to diagnose where the prospect is to know what to say.

1. Cold (Attention is New)

• Who they are: Someone who just accepted your connection request or liked one post. They know your face, but they don't trust you yet.
• The Signals: First comment, follow, profile view.
• The Goal: Deliver a tiny win and earn permission.
• The Mistake: Asking "Do you have time for a chat?" (Too much friction).
• The Move: The "Welcome Gift" (Lesson 5.1).

2. Warm (Engagement Loop Formed)

• Who they are: Someone who accepted your resource, replied to your DM, or comments frequently. They know you add value.
• The Signals: Replied "Yes" to the gift, asked a question in comments.
• The Goal: Clarify the constraint and test fit.
• The Mistake: Pitching your price immediately.
• The Move: The "Diagnostic Question."
• Example: "Glad you liked the templates. Just curious—are you using these for client work, or for your own agency marketing?" (This reveals if they are a freelancer or an agency owner).

3. Hot (Intent is Explicit)

• Who they are: Someone who has admitted a problem ("Yeah, we are struggling to scale") or asked about your help.
• The Signals: Pricing questions, sharing specific KPIs, asking "How do you work?".
• The Goal: De-risk the decision and book the call.
• The Mistake: Keeping them in the DMs too long.
• The Move: The "Low-Friction Invite."
• Example: "It sounds like scaling the team is the main bottleneck. I actually have a walkthrough of how we solved this for [Client X]. Would you be open to a 15-min chat to see if that approach would work for you?"

The "Stage Gate" Rules

You cannot move forward until the prospect opens the gate.

• Gate 1 (Cold Warm): They must reply to a non-business message or accept a resource. Silence = Stay in Cold.
• Gate 2 (Warm Hot): They must admit a pain point. If they say "Everything is great!", they are not Hot. Do not pitch. No Pain = No Sale.

Examples: The Conversation Flow

Scenario: Selling SEO Services.

• Step 1 (Cold):
• You: "Thanks for connecting. I have an SEO checklist. Want it?"
• Prospect: "Sure, send it." (Gate Opened Warm)

• Step 2 (Warm):
• You: "Sent! Btw, are you handling SEO in-house right now or using an agency?"
• Prospect: "In-house, but it's a mess. We don't have time." (Pain Admitted Gate Opened Hot)

• Step 3 (Hot):
• You: "Totally get that. In-house is tough without a dedicated manager. If you want, we can do a quick audit to see what's broken. Open to it?"
• Prospect: "Let's do it."

The CreatorHub Advantage: The Kanban System

You cannot keep track of 50 conversations in your head. You need a visual pipeline.

Feature: The Kanban Planner

While usually for content, you can use CreatorHub's drag-and-drop system (or the Private Notes) to track relationships.

The Workflow:

1. Tagging: When someone replies to your DM, tag them or move them in your mind from "Audience" to "Lead."
2. Private Notes:
3. Open their profile.
4. Update the note: "Status: WARM. Sent SEO Checklist 10/24. Need to ask diagnostic question."

1. The "Forgot" Prevention:
2. Check your DMs weekly. If a "Warm" lead hasn't replied to your diagnostic question, send a "Nurture Bump": "Hey [Name], saw this article on [Topic] and thought of our chat. Hope the checklist was useful!" (Value, not pressure).