TL;DR — Key Takeaways
- Impressions are vanity - focus on engagement rate and profile visits
- Track follower quality, not just quantity
- DM conversations are the ultimate conversion metric
- Use CreatorHub Analytics to identify your winning content patterns
The Vanity Metrics Trap
It's easy to obsess over impressions and follower count. But do they translate to business results? Often, the answer is no.
Metrics That Actually Matter
1. Engagement Rate
Formula: (Likes + Comments) / Impressions × 100
Target: 2-5% is good, 5%+ is excellent
2. Profile Visit Rate
What percentage of people who see your content visit your profile?
This indicates whether your content makes people want to learn more about you.
3. Comment-to-Like Ratio
Comments signal deeper engagement than likes. A 1:10 ratio is excellent.
4. Follower Quality Score
Are your new followers in your target audience? Check their job titles and industries.
5. DM Conversations
The ultimate metric. How many new conversation starts per week from content?
Using CreatorHub Analytics
Our Analytics dashboard automatically tracks these metrics and highlights patterns:
- Which content types perform best
- Optimal posting times for YOUR audience
- Topic performance over time
- Engagement velocity (early vs late engagement)
Weekly Review Habit
Schedule 30 minutes each week to review your analytics:
- What was your best-performing post? Why?
- What patterns do you see in underperforming content?
- What experiments will you try next week?
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