Key Takeaways
- • Most people treat comments as an afterthought.
- • They type *"Great post!"* or *"Thanks for sharing"* and move on.
- • This is a waste of digital real estate. A high-value comment on a famous creator's post can get more views than your own content.
- • Why? Because you are leveraging their traffic.
- • We call this "Borrowing Authority." Your comment is not just a reply; it is a mini-billboard for your profile.
The "Billboard Effect"
When you comment on a post with 100,000 views, your Profile Picture and Headline appear right underneath it.
- If your comment is boring ("Great post"), people scroll past.
- If your comment is insightful, funny, or valuable, people stop. They read your Headline. They click your profile.
The Golden Rule: Never comment for the author. Comment for the audience reading the comments.
The 3 Frameworks for Top-Tier Comments
Stop winging it. Use these structures to ensure your comment gets "Likes" (which pushes it to the top of the pile).
1. The "Yes, And..." (The Add-On)
Validate their point, then add one specific tip they missed.
- Example: "Love this point about time blocking. I’d add that it only works if you turn off Slack notifications first. The 'Do Not Disturb' mode is the unsung hero of productivity."
- Result: You look like an equal expert, not a fanboy.
2. The "Smart Question" (The Opener)
Most people make statements. Leaders ask questions.
By asking a specific, high-level question, you force the Author to reply to you. When the Author replies, the algorithm boosts your comment to the very top.
- Example: "This breakdown on Pricing is solid. Question: How do you handle the 'grandfathering' of legacy clients when you raise rates? Do you keep them on the old rate or force the upgrade?"
- Result: The Author replies (because it's a good question), and everyone reading the comments sees you as a peer discussing high-level strategy.
3. The "Polite Challenger" (The Debater)
Disagreement sparks engagement. Be respectful, but offer a counter-view.
- Example: "Interesting take. I actually have a different experience. In the SaaS world, we found that pricing low actually hurt retention. Have you seen that happen in your industry too?"
- Result: The author almost always replies to defend or discuss, boosting your visibility.
🤖 The CreatorHub Advantage: Speed & Intelligence
Visual representation of a LinkedIn comment section. The top comment is a 'Smart Question' that has a reply from the Author. The comments below are generic 'Thanks' with 0 replies.
| The Post Topic | ❌ The "Lazy" Comment | ✅ The "Authority" Comment |
|---|---|---|
| **Cold Calling** | "So true! Cold calling is hard." | "The hardest part isn't the dialing; it's the first 5 seconds. If you don't break the pattern immediately, you're dead. I've found that asking a 'permission' question first increases stick rates by 30%." |
| **AI Tools** | "Thanks for the list." | "Saved this. Tool #4 looks like a total replacement for Jasper. **Curious: have you tested it for long-form SEO blogs yet?** I find most tools fail at the 1,000-word mark." |
Actionable Steps (Homework)
The "Top 5" Selection
Pick 5 Big Creators in your niche (50k+ followers). Add them to your Instant Notifications list in CreatorHub.
The Question Tactic
Tomorrow, do not make any statements. Only ask open-ended questions on 5 posts. Track how many replies you get from the authors.
The Headline Check
Remember Lesson 1.3? Your headline is visible next to your comment. Ensure the first 40 characters are punchy (e.g., "Helping SaaS Founders..." vs. "CEO at...").
Resources & Downloads
The "Top Comment" Strategy: How to get more Likes on your comments than the post itselfguide
The "Top Comment" Strategy: How to get more Likes on your comments than the post itself resource